There are plenty of online entrepreneurs out there simply because e-commerce is an emerging and fast-growing industry. Having said that, there are still plenty of mistakes that some owners make that would prevent their businesses to flourish.
In today’s article, I will talk about some of the most common mistakes that e-commerce store owners make and how you can fix them.
No One Really Knows What Exactly It is that You’re Selling
When someone comes across your website- either by clicking on a link on a social media platform or by using Google search, they should know exactly what you’re selling right from the get-go.
Unfortunately, there are some websites that although making use of high-quality images, they do not really explain exactly what they are selling.
Your verbiage and product images should tell your potential customers exactly what it is that you offer so that they can make up their minds quickly and easily.
Not Having a Clear Value Proposition
Why should people buy your product instead of others? What are the benefits that you provide to them should they purchase your products? What do you have to offer that is not available in your competitor’s stores?
Answering all of those questions should be necessary because that reflects your store’s value proposition. With so many online shops out there, you should do your best to standout and become unique.
To help create a good value proposition, all of your products should have images and a brief (and even lengthy) descriptions. In addition, adding some social proof can also help in spades as nothing can convince potential customers to spend money other than people who have actually tried your product.
Your Website Has a Cluttered Interface
Have you seen or even remembered the websites of years’ past? If so, you’ve probably remembered how cluttered they are. Sure, they provide plenty of information right on the landing page, but those are things that not a lot of your customers are going to want in the first place.
That being said, a heavily cluttered interface can distract your customers from what truly matters- your products. Make sure that you go for a more minimalistic design to let your products shine even more.
Not Using High-Quality Images
Yes, it is important that you upload images of the products that you sell as it will help increase your sales numbers. However, you should not upload just for the sake of it- you have to make sure that the pictures (or videos) that you put in your product pages are of high-quality. No ifs, no buts.
Not Optimizing SEO
A lot of business owners believe that SEO is no longer necessary in this day and age and, oh, the same owners actually experience poor site traffic, thereby experiencing poor sales as well.
Not optimizing your site for SEO means that your site’s traffic is minimal at best. You want to attract as many people as possible to your webpage, so never ditch SEO for anything else.
Your Website is Not Mobile-Friendly
We live in a world where there are more mobile device users than those that still use their computers to go online.
That being said, it is important that you use mobile-friendly web design into your website to ensure that it loads properly even on mobile devices.